Post by account_disabled on Dec 27, 2023 11:16:33 GMT
The social and economic situation is faltering due to Covid-19 and the wave of changes it has brought with it. In this context, one of the biggest concerns of thousands of professionals is how to deal with such a complex scenario and what strategies can be useful to take advantage of a limit situation . Responding to these concerns is the objective of the new e-book launched by the agency Little Buddha Agency. The tips and notes to take into account collected by Little Buddha Agency are born from the experience of 12 CEOs and CMOs from different sectors and from the professional perspectives that affect the technological, corporate and advertising development of businesses. “Covid-19 has forced us to consider online shopping, to question our diet, our relationship with brands. It is a moment in which the cards are re-dealt in the consumer's mind, so brands are interested in being on the consumer's side and gaining the market's trust."
Says Bertrand Massanes, founder of the Little Buddha agency. The 12 recommendations of “How to Face an Economic Crisis” 1. Josep Barbena Managing director Cacaolat Barbena points out 5 fundamental competencies to guarantee Phone Number List good business management: agility, resilience, leadership, serenity, temperance and passion. Commitment and the ability to reinvent oneself will be key in economic recovery. 2. Alex Barnett Managing director De'Longhi Group Iberia Given the unstoppable rise of e-commerce and the hyperconnectivity that dominates consumers, strategies to enhance online sales (D2C) will be essential, whether via e-Commerce as such, in marketplaces or social selling. Retailers will need to pay attention to services such as click & collect and drop-shipping agreements. 3. Rajiv Chandra CEO MUM&YOU A good method to avoid sinking economically is to take advantage of the moment of crisis to explore demand and ensure moderate growth. The keys that Chandra mentions to achieve this are to accelerate innovation and design during the crisis, as well as eliminate complexities and costs and start budgets from.
Arancha Cordero SVP, Chief Growth Officer DANONE WATERS “ Help your clients in the best way possible. They will also be affected by the crisis, stay close to them with energy and serenity.” Narrowing down the critical factors for success and focusing on them is crucial in times of crisis. 5. Lorendo Delpani -CEO Wonderia Former CEO Revlon Cash Opportunity, Value, Innovation and Drive are unavoidable concepts to optimize sales. A good metric is to achieve values that give gross margins capable of covering direct and indirect variable costs. 6. Sergio Elizalde-Monroset Chief Commercial, Marketing, R&D Office Pescanova In post-Covid times, quality is valued more than ever, so a good strategy will be to efficiently combine price, comfort, well-being and experience. 7. Philippe Gelis CEO Kantox This situation will lead to new organizational and business models. As if it were a Darwinian theory adapted to the market, only the best prepared will survive the crisis. Phillipe Gelis points out Core business and the elimination of any activity that does not directly generate income as the first steps to achieving success, as well as promoting team motivation.
Says Bertrand Massanes, founder of the Little Buddha agency. The 12 recommendations of “How to Face an Economic Crisis” 1. Josep Barbena Managing director Cacaolat Barbena points out 5 fundamental competencies to guarantee Phone Number List good business management: agility, resilience, leadership, serenity, temperance and passion. Commitment and the ability to reinvent oneself will be key in economic recovery. 2. Alex Barnett Managing director De'Longhi Group Iberia Given the unstoppable rise of e-commerce and the hyperconnectivity that dominates consumers, strategies to enhance online sales (D2C) will be essential, whether via e-Commerce as such, in marketplaces or social selling. Retailers will need to pay attention to services such as click & collect and drop-shipping agreements. 3. Rajiv Chandra CEO MUM&YOU A good method to avoid sinking economically is to take advantage of the moment of crisis to explore demand and ensure moderate growth. The keys that Chandra mentions to achieve this are to accelerate innovation and design during the crisis, as well as eliminate complexities and costs and start budgets from.
Arancha Cordero SVP, Chief Growth Officer DANONE WATERS “ Help your clients in the best way possible. They will also be affected by the crisis, stay close to them with energy and serenity.” Narrowing down the critical factors for success and focusing on them is crucial in times of crisis. 5. Lorendo Delpani -CEO Wonderia Former CEO Revlon Cash Opportunity, Value, Innovation and Drive are unavoidable concepts to optimize sales. A good metric is to achieve values that give gross margins capable of covering direct and indirect variable costs. 6. Sergio Elizalde-Monroset Chief Commercial, Marketing, R&D Office Pescanova In post-Covid times, quality is valued more than ever, so a good strategy will be to efficiently combine price, comfort, well-being and experience. 7. Philippe Gelis CEO Kantox This situation will lead to new organizational and business models. As if it were a Darwinian theory adapted to the market, only the best prepared will survive the crisis. Phillipe Gelis points out Core business and the elimination of any activity that does not directly generate income as the first steps to achieving success, as well as promoting team motivation.